The short version

We use the good parts that usually get overlooked

A huge amount of every fish never makes it to a human plate. Skin, milt, frames — nutrient-rich parts that human food lines simply don't use — go underutilized. Shay's Way exists to change that: we take those underutilized parts and turn them into single-ingredient nutrition your dog or cat will lose their mind over.

Nothing we make competes with the human food supply. We use the good parts that usually get overlooked.

A bin of wild salmon frames sorted at the plant — the byproduct Shay's Way upcycles into Meal Toppers
Why this matters

We start where the human food chain ends

Every year, seafood processing leaves behind enormous volumes of underutilized fish parts — skins, frames, milt and trim — as human food plants cut fish into fillets and portions. Once the primary cut is taken, what's left is nutrient-dense but rarely used: low-value on a human line, and easy to overlook.

That's exactly where Shay's Way starts. We built our line around a simple question — what's already being pulled from the ocean, already processed, and still going unused? — then figured out how to turn it into something a picky dog or cat would actually get excited about.

See what we use

What we use

Four underutilized cuts, put to good use

  • Marine Collagen product

    Cod skin → Marine Collagen

    When wild Pacific cod is filleted, the skin is removed and set aside — an underutilized part of the fish with no home on a human food line. We dehydrate it into collagen-rich chips, sticks and canes.

    Shop Collagen
  • Salmon Milt Puffs product

    Salmon milt → Milt Puffs

    Milt is one of the most nutrient-dense parts of the fish, and one of the most overlooked. We dehydrate and air-puff it into a light, crunchy treat rich in protein, omega-3s and nucleotides.

    Shop Milt Puffs
  • Split Tails product

    Salmon tails → Split Tails

    Not enough meat to matter on a human food line, so tails usually go unused. We take whole wild salmon tails, split each one in half, and air-dry it into a naturally chewy, long-lasting treat.

    Shop Split Tails
  • Meal Topper product

    Salmon frames → Meal Toppers

    The frame — the skeleton with its remaining meat — is left behind after filleting, underused by human food lines. We pressure-cook it (retort) so the bones soften into a natural, bioavailable source of calcium.

    Shop Meal Toppers

How it happens

From overlooked to bowl

  • 1

    Sourced as byproduct, not target catch. We work with North American processors to secure the skins, milt, frames and meat that go underused during human food processing — wild-caught or responsibly farmed, not fish caught for us.

  • 2

    Delivered fresh to Cloverdale, BC. Everything is handled under CFIA-regulated conditions from the moment it arrives.

  • 3

    Processed into shelf-stable form. Dehydrated, retort pressure-cooked, or air-puffed — keeping every species completely separate, so single-ingredient stays single-ingredient.

  • 4

    Packaged and shipped across Canada and the US, ready to go straight into a bowl.

From ocean to bowl.

The good parts, put to good use.

The nutrient-rich, underutilized parts of the fish — turned into something your pet gets excited about.

Shop the catch